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The Journal

Insights for businesses
growing online.

Practical advice on websites, SEO, and building a professional online presence — written for small business owners, not developers.

Why the Same Technology Behind Netflix Is Now Available for Small BusinessesSmall Business

May 23, 2026

Why the Same Technology Behind Netflix Is Now Available for Small Businesses

Netflix, Airbnb, and TikTok didn't build their platforms on WordPress. They built them on a modern stack that's fast, scalable, and built to grow. That same technology is now accessible to small businesses — and the gap it creates against competitors is significant.

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What Is a Custom CMS — And Does Your Business Actually Need One?Small Business

May 23, 2026

What Is a Custom CMS — And Does Your Business Actually Need One?

WordPress powers 40% of the internet. So why would anyone build something different? The answer depends on what you're trying to run — and how much of your time generic platforms are quietly wasting.

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Why Your Podcast Needs a Website (Not Just a Spotify Page)Small Business

May 23, 2026

Why Your Podcast Needs a Website (Not Just a Spotify Page)

You're on Spotify, Apple Podcasts, and Instagram. So why does a website still matter? Because platforms you don't own can disappear — and your audience can go with them.

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Why AI Won't Replace Your Web Developer (And What It Actually Changes)Small Business

May 22, 2026

Why AI Won't Replace Your Web Developer (And What It Actually Changes)

AI can write code, generate images, and draft copy in seconds. So why do small businesses still need a web developer? The answer is more nuanced — and more important — than most people realise.

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Why We Don't Build Websites on WordPress, Wix, or SquarespaceSmall Business

May 19, 2026

Why We Don't Build Websites on WordPress, Wix, or Squarespace

WordPress powers 43% of the internet — so why don't we use it? Here's an honest look at why we chose a different approach, and what it means for your website.

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Next.js vs WordPress: Which Is Better for Small Business Websites?Small Business

May 19, 2026

Next.js vs WordPress: Which Is Better for Small Business Websites?

WordPress has dominated the web for 20 years. Next.js is changing that. Here's a practical comparison for small business owners who want the best for their website.

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